Pest Control Marketing through Search Engine Optimization
Proven Pest Control Advertising and Marketing Results.
Local search results was started by a licensed pest control field representive who grew up in the industry. Happy Pest Control of northern california was started 15 years ago in the San Francisco Bay Area with about 300 clients. After growing to about 750 clients, Happy Pest Control was maxed out. Micah Coy started the San Diego branch in 2007 with literally zero clients. After wasting 10 months running brochures, going to business to business meetings, face to face sales, being in every yellow page book; Happy had 70 clients.
Internet Marketing Turns the Tide
With an extensive background in internet advertising and marketing, Micah started Local Search Results (a division of Full Monty Marketing Inc). From December 1st to July 1st Happy has added over 250 clients. By the end of the summer, Happy is planning to have 250-300 more long term clientel in their books.
Steve, the owner of Happy Pest Control has actually called us saying he can't keep up with the number of new jobs and that the phone constantly ringing is really driving him nuts. Happy has been forced to grow from a one route, one man operation into two routes and an office person to handle the new call volume from their internet marketing package. By September, they're looking at three routes.
Pest Control Advertising - Case Study
Happy Pest Control started in northern California about 15 years ago. When they set up thier second office in San Diego, Happy had very lackluster results with thier paper advertising mediums. They tried advertising in every yellow pages in San Diego. In conjunction with thier advertising campaigns in the yellow pages; Happy ran door to door brochures, direct mailers, business to business meeting groups, radio, and newspaper specials. Happy had even hired other "search engine experts." Nothing worked.
We built Happy Pest Control a simple, yet efficient php website using thier company logo and color theme from thier existing, older site. We then focused our efforts on eliminating the competition. Currently;
Website traffic has gone up 6000%
Website traffic is converting to actual sales calls at a rate of roughly 12.5%
Incoming calls are converting at a rate of 70%
Happy Pest Control has since pulled all other forms of advertising.
Since November 2007, Happy Pest Control has added over 300 clients in thier slow season.
With the hot season approaching; Happy tells us they're safely projecting 300-375 new clients in the next 4 months.
We want you to succeed.
Advertising that works!
We take one company per county for each of these markets;
Termite
Branch 2 General Pest
Wildlife
After selecting our company, we work with thier site to maintain the highest organic rankings on major search engines. "Organic" search rankings are the blue links running down the left side of the major search engines. We provide pay per click and other services as well, but with 70% of all search traffic going to the organic searches, why wouldn't you start there? Not only will we optimize your site for traffic for major terms, but we like to focus on the smaler, less common terms as well. Your services, the pests you control, the smaller locales in the area, everything will be named. As we've seen with Happy, we get as many clicks for "pest control san diego" as we do for "ant control mira mesa" or "fleas in encinitas"
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